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Increasing brand awareness is main goal for social media strategies | Smart Insights
Half of Consumers Say They Read Social Media Comments to Learn About Brands - Marketing Charts
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The role of social media in brand engagement
The process of customer brand engagement in interactive contexts: Prerequisites, conceptual foundations, antecedents, and outcomes | Semantic Scholar
The role of social media in brand engagement
Customer Engagement: Why Social Media is the Best Option Right Now - SMC Consulting
4 in 10 Consumers Say They're Using Social Media More to Discover New Products and Brands - Marketing Charts
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Do Consumers Engage with Brand Incentives on Social Media? - Marketing Charts
An integrated model of social media brand engagement - ScienceDirect
Beyond Followers: How to Achieve True Engagement with Social Media - Salesforce Canada Blog
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The role of social media in brand engagement
Social Media Engagement: What it is and How to Improve it | Sprout Social
10 Tips For Increasing Your Social Media Engagement
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What Motivates Consumers to Interact with Brands on Social Media? - Delvinia